Way before there was Nike +

Puma_it_also_runs_on_64k_small

Putting together a presentation about social media and how long I've been in this damn business and came across an ad I did in 1982 (?) to introduce Puma's RS Running Shoe.  It had a computer in the heel and hooked up to your Apple IIE or Commodore 64. Can you imagine?  Headlines included: Sole of a new machine. It runs, it re-runs.  And the one you see here.  Think we've made some progress?