We (as in Mullen) recently did an augmented reality ad for the new Olympus PEN. If we say so ourselves, it's one of the few augmented reality demos that actually serves a purpose rather than simply act as a gimmick. Anyway, my friend and colleague Stephen Mietelski who works on the account sat down in front of his laptop and made this little demo video, playing with the tear out part of the ad and using it to activate the app via his webcam. Take a look. Pretty cool.