Way before there was Nike +
Putting together a presentation about social media and how long I've been in this damn business and came across an ad I did in 1982 (?) to introduce Puma's RS Running Shoe. It had a computer in the heel and hooked up to your Apple IIE or Commodore 64. Can you imagine? Headlines included: Sole of a new machine. It runs, it re-runs. And the one you see here. Think we've made some progress?
